They had better mental development at two years of age and performed better on reading assessments later in life. Children of participating mothers were immunized at higher rates. They buy and eat more fruits, vegetables, whole grains, and low-fat dairy products. WIC mothers have better infant feeding practices and diet. Department of Agriculture (USDA), which also runs school lunch and breakfast programs.įour decades of research have found that pregnant women who participate in WIC give birth to healthier babies who are more likely to survive infancy. Numerous studies have found that recipients of WIC have healthier infants, better diets, and better child immunization rates.About half the infants born in the United States benefit from WIC.The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) has provided food, food vouchers, and nutritional support and education for pregnant women and mothers of infants since 1974.The graphics are also translated into Spanish, Burmese, French Creole, and Traditional Chinese. The English toolkit includes a press release template that explains what the CVB is plain language for emails and text messaging on what the increase will mean for WIC families and promotional graphics. We encourage WIC agencies and partners to share all content within the toolkit through various communication channels as we work to highlight this historic investment in the WIC food package. NWA has created social media messaging toolkits on the temporary CVB increase.

Read USDA's press release here.ĬVB Messaging Toolkit for WIC Community and Partners USDA has offered states, tribal nations, and territories the option of boosting the CVB to provide additional relief during the COVID-19 pandemic. If you receive WIC benefits, this change will be automatic for you! Contact your local WIC agency to learn more details about the CVB increase in your state. The CVB is credited with improving the diets of WIC families. With this increase, WIC participants can buy and consume even more healthy fruits and vegetables! What WIC Participants Need to Know Find a list of the states that have opted-into the increase here. Thanks to the American Rescue Plan, state agencies can temporarily provide up to $35 per child and adult, per month. State agencies could opt-in starting in March and continuing for up to four consecutive months between now and September 30, 2021. Under normal circumstances, the monthly CVB is $9 per child and $11 for pregnant, postpartum, and breastfeeding women. The vegetable and fruit cash-value benefit (CVB) was first introduced in 2007 as part of a decade-long effort to increase the nutrition standard of WIC-approved foods. It allows participants to purchase vegetables and fruits as part of their WIC food package. COVID-19 Healthy Foods Nutrition Education Toolkit

Wic approved veggies and fruit